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Relativity Fest 2018

Aaron Schoenherr

VP, Green Target

Speaker Bio

Aaron Schoenherr is a founding partner at Greentarget. He began his career as an in-house public affairs representative for Caterpillar, and has supported AT&T, United Airlines and Firestone on crisis and issues management. Aaron recently served as a Board Member for PR Council for 3 years. He is experienced in assisting clients through times of crisis on a wide variety of issues including workforce reductions, government inquiries, product recalls and employee behavior.

LIE227583 - The Battle of Titans: How to Balance PR and Legal During Crisis In a crisis, you may have moments to respond on behalf of your organization. Is your plan in place? In a world where a response to a crisis must be immediate and impactful, preparation can be the key to success. How can your legal team and PR team work in lockstep to ensure success? Given the critical nature of data, a PR response plan should be in every organization's e-discovery tool kit. This session will highlight best practices for building defensible internal protocols, common mistakes in handling crisis, and knowing the signs to prevent a fire from becoming an inferno. 1 Hour Panel Shawn Gaines - Director of Product and Community Marketing, Relativity
Jacqueline Day - Senior Partner and Head of Washington DC Office, Control Risks
Jenny Hamilton - eDiscovery Counsel, Deere & Company
Stephen Patton - Of Counsel, Kirkland & Ellis LLP
John Pletz - Senior Technology and Venture Capital Reporter, Crain's Chicago Business
Aaron Schoenherr - VP, Green Target