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Relativity Fest 2018

Shawn Gaines

Director of Product and Community Marketing, Relativity

Speaker Bio

Shawn Gaines is the director of product and community marketing at Relativity, where he guides content strategy, community engagement and public relations, brand marketing, and product positioning and messaging. Shawn has been on the Relativity team since 2011, and holds an MBA from Northwestern University’s Kellogg School of Management.

LIE227583 - The Battle of Titans: How to Balance PR and Legal During Crisis In a crisis, you may have moments to respond on behalf of your organization. Is your plan in place? In a world where a response to a crisis must be immediate and impactful, preparation can be the key to success. How can your legal team and PR team work in lockstep to ensure success? Given the critical nature of data, a PR response plan should be in every organization's e-discovery tool kit. This session will highlight best practices for building defensible internal protocols, common mistakes in handling crisis, and knowing the signs to prevent a fire from becoming an inferno.   1 Hour Panel Shawn Gaines - Director of Product and Community Marketing, Relativity
Jacqueline Day - Senior Partner and Head of Washington DC Office, Control Risks
Jenny Hamilton - eDiscovery Counsel, Deere & Company
Stephen Patton - Of Counsel, Kirkland & Ellis LLP
John Pletz - Senior Technology and Venture Capital Reporter, Crain's Chicago Business
Aaron Schoenherr - VP, Green Target
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